This is Us

MOYA is a ready-to-wear label founded in 2019 by Eva and John, whose vision to create something different. The germ of the creation of the brand and the unisex collection-inspiration, started in one special moment like a sparkle, the moment when John realised that Eva wears his clothes in such a way that they look attractive although quite wide on her.

Eva says

“I have been working in the fashion industry designing for a previous brand of my own “ Las Zebras” for 11 years, while I remember myself drawing clothes from a very early age so I guess you could say fashion was in my blood,” says Eva.

“I was lucky to grow up and live for a few years in a charming coastal location in north-eastern Africa, Sudan. We were surrounded by breathtaking natural beauty and scenery including rugged coastal cliffs, amazing coral formations, incredible national parks filled with hidden diverse nature, and rich in wildlife. It just seemed right to name our brand MOYA as Moya in Arabic means water and it resonates with this coastal feeling and the flow on our loose fitting style collections,” says Eva.

Both say

We have a love affair with styling in all its forms, whether it relates to clothing, home decoration, pictures, or travelling. For this reason, aesthetics and beautiful images couldn’t be missing from our brand, always based on our own perspectives, feelings and experiences.

Earth tones, minimal elements as well as the oversized fit are key features of our collections that match our everyday life, the way we dress and the places we love and support as a couple.

John says

“My work experience of 11 years in the clothing and footwear industry as well as the daily communication with consumers and the resources I had, supported the smooth integration of the brand in the market” says John.

Make it stand out so it's worth it !

Our Style

Our style is…
Oversized, Unisex, Minimal, Fashionable.

We both find comfortable style to be very sexy on men but especially on women who can rock it at all hours of the day. Our look consists of stylish clothes with earthy and balanced color palettes. Our purpose is to let our customers discover by themselves how comfortable our clothes feel while wearing them.
The brand focuses on inclusivity, gender-neutral clothing, and collaborations with unique, like-minded creators.


We say a big yes to everything that includes diversity as we embrace it in every way on our products. After all, the “different” is what stands out at the end of the day.

Make it stand out so it’s worth it !

The Showroom

The Showroom caters to thoughtful shoppers who appreciate unique designs and top quality pieces you just can’t find anywhere else. We are constantly curating fresh and new collections, looking for the next big thing our customers will love.

Opened in 2022, our MOYA Showroom is a place that you can rely on for our expert service and care.

Our Vision is to change the way our society connects with the fashion industry by providing our customers with products that are ethically and responsibly sourced.